Breaking into the bridal beauty industry or growing your career as a bridal hair and makeup artist can be both exciting and overwhelming! Whether you’re just starting out, looking to expand your client base, or considering joining an established team like Updos For I Dos, the key to booking more weddings lies in combining strategic marketing with exceptional artistry.
We’ve compiled our strongest advice to help you attract more clients and elevate your bridal beauty career this year!
Build Strong Vendor Relationships
Networking with fellow wedding professionals is one of the most effective ways to grow your business. Wedding planners, photographers, and venues are especially invaluable connections, as they’re often the first point of contact for brides planning their big day!
How to make connections with fellow wedding vendors:
Attend local wedding expos and vendor networking events.
Collaborate on styled shoots to showcase your artistry, especially if your portfolio is not fully built out!
Create referral relationships with vendors you admire! For example, photographers love working with hair and makeup artists who always deliver a polished, long-lasting look that photographs oh-so beautifully.
At Updos For I Dos, our long-standing vendor relationships have played a key role in establishing our reputation. Joining a company with established connections (like ours!) can fast-track your success!
Leverage Social Media to Showcase Your Skills
Social media platforms like Instagram and TikTok are essential for promoting your services! Brides are visual planners, they want to see your work in action and imagine themselves as they view your online portfolio.
What to focus on:
Post high-quality and professional images and videos of your bridal looks!
Share behind-the-scenes content to build trust and showcase your or your brand's personality.
Social media is not just about posting, it’s also largely about connecting! Follow and engage with local wedding vendors, venues, and planners by liking, commenting, and sharing their posts. This builds relationships, engagement, and increases your visibility to their audience! For instance, if you’re working in Baltimore, tag the venue in your post and comment on their latest updates to stay on their radar. Collaborations and shoutouts often start with simple interactions!
Social media is also a fantastic platform for engaging with your audience! Follow and interact with your brides, respond to comments and DMs promptly, and definitely don’t hesitate to share testimonials from happy clients!
Prioritize Client Reviews
Word-of-mouth referrals are absolute gold in the wedding industry! A glowing review from a past bride can sometimes even carry more weight than the most beautiful portfolio.
Encourage reviews by:
Following up with brides after their weddings and kindly asking them to leave a review on Google or platforms like The Knot and WeddingWire!
Providing an exceptional experience from the first inquiry to the wedding day. Brides are more likely to share their experiences when they feel valued and supported throughout the process.
At Updos For I Dos, our strong reputation has been built on years of glowing client reviews, which directly contribute to a steady stream of bookings year-round!
Offer a Seamless Booking Experience
One of the quickest ways to lose a potential client is by making the booking process complicated! Brides are juggling countless details, your process should be smooth, professional, and stress-free.
Consider:
Using an easy-to-navigate booking approach!
Clearly outlining your pricing, services, and availability.
Responding to inquiries promptly and professionally.
When you’re part of a team like Updos For I Dos, you’ll never have to worry about these behind-the-scenes tasks. Our Operations Team handles all the details for you, including communication, invoicing, scheduling, and so much more, so you can focus on the fun part, working with brides and their bridal parties!
Create an Unforgettable Experience for Brides
Your artistry is what gets you booked, but the experience you provide is what keeps clients raving about you! From pre-wedding trials to their big day, ensure that your brides always feel pampered, heard, and most confident in your expertise.
Tips for elevating your clients experience:
Listen to your clients’ vision during the trial and offer professional guidance when needed.
Always arrive early! And bring the most calming presence to their wedding morning.
Have a clean kit stocked with high-quality, professional products and tools to handle any situation.
Why Joining Updos For I Dos is the Ultimate Career Move
If you’re ready to take your career to the next level, joining a team like Updos For I Dos can help you achieve your goals. Here’s why!
Steady Bookings Year-Round
Our established brand reputation and marketing efforts mean you’ll always have a full calendar!
Operational Support
Forget about the hassle of invoicing, scheduling, and client communication, our Operations Team has it all covered.
Creative Fulfillment
Focus solely on doing what you love, creating beautiful looks for brides and their bridal parties!
Strong Industry Connections
When you’re part of a team like ours, you’re not just an artist, you’re part of a trusted brand with a stellar reputation that brides and vendors recognize and actively recommend! Our 20+ years of experience, glowing reviews, and strong vendor relationships mean you’ll benefit from the credibility and trust we’ve built in the wedding industry. This makes it easier for you to secure bookings, connect with high-profile venues and planners, and confidently focus on delivering exceptional artistry without having to establish your own reputation from scratch! Joining our team means instant access to the recognition and respect that takes years to cultivate.
Ready to Elevate Your Bridal Beauty Career?
Booking more weddings as a bridal hair and makeup artist comes down to combining your talent with smart marketing, strong relationships, and an exceptional client experience! And when you join our team at Updos For I Dos, you’ll immediately gain the support and resources to focus on your craft while we handle the rest!
Let us help you book more weddings and grow your dream career, one beautiful bride at a time! Follow this link here to begin your journey with our team today.
Cover Photo Credit: Hannah Mink Photography
