How to Sell My Bridal Hair and Makeup Business

You’ve Built a Beautiful Business

...but now it’s running you.

You started with a brush and a dream.

You fell in love with the transformation — not just how brides looked, but how they felt in your chair. Confident. Calm. Radiant.

But over time, that dream got buried beneath the weight of running a business.

Instead of spending your days making beauty magic, you’re chasing down contracts, solving scheduling gaps, managing a team, posting to Instagram at midnight, and trying to squeeze in payroll before the weekend rush.

You’ve built something real — but now it’s running you.

If you're ready to retire, return to artistry, or simply take a breath without dropping the ball...

you're in the right place.

Megan Kelsey Photography

We Acquire and Grow Bridal Beauty Businesses Like Yours — With Heart

...We’re not brokers.

We’re Updos For I Dos, a family-run bridal beauty brand that’s spent the last decade growing into a trusted name in weddings — one bride, one artist, one early morning at a time.

We partner with owners who are ready for a new chapter — and want their team, reputation, and legacy to thrive long after they’ve stepped away.

We’re not here to rebrand your identity overnight or squeeze every dollar out of what you’ve built.

We’re here to care for what you’ve created — and help it flourish inside a supportive national brand.

Ready to explore what selling could look like for you?

Let’s Talk

Why Sell to Us Instead of Using a Broker?

Brokers often bring...

Tire-kickers who’ve never bought a business

Months (or years) of uncertainty

High commission fees that cut your final check

Buyers who don’t understand the wedding world or your team

We bring something different

We’re strategic buyers, not middlemen

We know the hair and makeup business — because we run one

We’ve helped teams grow, not just survive

We handle transitions with care, clarity, and kindness

Photo credit

What Life Looks Like After Selling

You walk away with a check — and peace of mind

Your team feels empowered, not abandoned

Your brides continue to be served with excellence

You can stay on as an artist (if you love the work)

Or walk away fully, knowing your legacy is protected

"I didn’t just sell my business — I passed it on to people who cared."

I built my bridal business from scratch. It was hard to imagine letting it go — but I was also burnt out. When I met Emily and Jonathan, I knew they understood what I was going through. They made the process smooth, and more importantly, they made me feel good about it. My artists are thriving. My clients are in great hands. And I finally have space to dream again.

— Ashley,

We are the right buyer.

and we're here to carry your business forward with care and clarity.

We make it simple

Introduction Call

We get to know you and your business — no pressure, no pitch. Just a real conversation.

Offer Letter

If it’s a fit, we’ll send a thoughtful, fair offer for your consideration.

Due Diligence

We review the business in more detail — financials, systems, team structure — all with confidentiality and care.

Close

We sign. You get paid. We celebrate what’s next.

Transition

We work together on a smooth handoff — whether you want to stay involved or hand over the keys and start your next adventure.

Meet Emily & Jonathan

Owners of Updos For I Dos

We’re Emily and Jonathan — the husband-and-wife team behind Updos For I Dos. And while the name might sound like a big company, at heart, we’re a small, family-owned business that’s spent the last decade building something beautiful — just like you.

Our journey started in weddings long before we ever thought of acquisitions. Emily worked as a wedding planner for years, and Jonathan brought a background in finance and operations to the table. Together, we led Emily’s family business through a generational transition and spent the past seven years growing it with intention — doubling the company while holding tightly to the heart and artistry that make this industry special. Along the way, we’ve seen the power of a team aligned with a strong culture, and we’ve also seen the heartbreak of talented owners walking away from businesses they poured their lives into… with nothing to show for it. That’s why we do what we do.

We believe in honoring what you’ve built — and in taking it to a level you never thought possible. We’re not here to gut your business or flip it for profit. We’re here to preserve your legacy, care for your artists like they’re our own, and give you the opportunity to walk away confident. We want your team to feel at home in a growing community where they’re supported, inspired, and no longer out on an island. And we want you — the owner — to feel proud, knowing the business will thrive long after you've passed the torch.

frequently asked questions

Questions About Selling Your Bridal Beauty Business answered.

If you’re even a little curious — let’s talk it through.

Schedule a Chat

Ready to exit your bridal beauty business? We’ve got you.

How to Sell Your Bridal Hair & Makeup Business